Demographics

Golfs appeal is firmly entrenched in the 'AB' socio-economic demographic profile with double the amount of males as females.

 * Males interested in golf are married with children and high incomes
 * Females interested are more likely to be married with no children and high income
 * TV viewing is highest in the 45+ age demo in both sexes
 * Participation is strongest 30-44 age bracket
 * Event attendance is the domain of 30+ - 45-65 make up largest proportion

LIFESTYLE PROFILE
The lifestyle profile is consistent with the demographic profile. Key interest groups of golfers include: Phil Tataurangi

 * New car owners
 * Business travelers
 * High income earners
 * Investors
 * Overseas holiday makers
 * Pay TV viewers